:root{--ink:#071b3b;--muted:#587097;--line:#cfe0f7;--blue:#0767ff;--mint:#28d9b3;--soft:#f4f8ff;--white:#fff;font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;color:var(--ink)}
*{box-sizing:border-box}body{margin:0;background:#fff;color:var(--ink)}a{color:inherit}.lang-ru{display:none}html[data-language="ru"] .lang-en{display:none}html[data-language="ru"] .lang-ru{display:initial}.buyer-breadcrumb{display:flex;gap:10px;align-items:center;margin:18px 0 28px;color:var(--muted);font-size:.85rem;flex-wrap:wrap}.buyer-breadcrumb a{text-decoration:none}.buyer-author{display:grid;gap:3px;margin-top:18px;color:var(--muted);font-size:.82rem}.buyer-author strong{color:var(--ink)}.buyer-actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:22px}.buyer-actions a{padding:12px 16px;border-radius:999px;text-decoration:none;font-weight:800;background:var(--blue);color:#fff}.buyer-actions a+ a{background:#fff;color:var(--blue);border:1px solid var(--line)}.buyer-factor-grid,.buyer-step-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}.buyer-factor,.buyer-step{padding:24px;border:1px solid var(--line);border-radius:22px;background:linear-gradient(145deg,#fff,var(--soft))}.buyer-factor>span,.buyer-step>strong{display:inline-grid;place-items:center;width:36px;height:36px;border-radius:50%;background:#eaf2ff;color:var(--blue);font-size:.78rem}.buyer-factor h3,.buyer-step h3{font-size:1.25rem;margin:16px 0 9px}.buyer-factor p,.buyer-step p{color:var(--muted);line-height:1.65;margin:0}.buyer-psychology{display:grid;grid-template-columns:.8fr 1.2fr;gap:36px;align-items:start;margin:38px 0;padding:34px;border-radius:28px;background:linear-gradient(135deg,#071b3b,#123568);color:#fff}.buyer-psychology h2{font-size:clamp(1.8rem,3vw,3rem);margin:10px 0}.buyer-psychology p{margin:0;line-height:1.8;color:#dbe7fb;font-size:1.05rem}.buyer-checklist{display:grid;grid-template-columns:1fr 1fr;gap:36px;margin:40px 0;padding:36px;border:1px solid var(--line);border-radius:28px;background:var(--soft)}.buyer-checklist h2{font-size:clamp(1.8rem,3vw,2.8rem);margin:10px 0}.buyer-checklist p{color:var(--muted);line-height:1.7}.buyer-checklist ul{list-style:none;padding:0;margin:0;display:grid;gap:10px}.buyer-checklist li{display:flex;gap:10px;align-items:center;padding:14px;background:#fff;border:1px solid var(--line);border-radius:14px;font-weight:750}.buyer-checklist li>span{color:#00a980}.cost-hub{background:linear-gradient(180deg,#f5f9ff 0,#fff 360px)}.cost-header{position:sticky;top:14px;z-index:10;max-width:1180px;margin:14px auto;display:flex;align-items:center;gap:28px;padding:10px 14px 10px 20px;border:1px solid var(--line);border-radius:999px;background:rgba(255,255,255,.92);box-shadow:0 20px 60px rgba(7,27,59,.1);backdrop-filter:blur(18px)}.cost-brand{display:flex;align-items:center;gap:9px;text-decoration:none;font-weight:900}.cost-brand img{width:28px;height:28px;object-fit:contain}.cost-header nav{display:flex;gap:24px;margin-left:auto}.cost-header nav a{text-decoration:none;color:#405a7e;font-weight:750}.cost-header button{width:44px;height:44px;border:1px solid var(--line);border-radius:50%;background:#fff;font-weight:800}.cost-demo{padding:13px 19px;border-radius:999px;background:var(--blue);color:#fff;text-decoration:none;font-weight:850}.cost-hub main{max-width:1180px;margin:0 auto;padding:70px 0}.cost-hero{max-width:920px;padding:44px 0 52px}.growth-kicker,.cost-hub-category{color:var(--blue);font-size:.76rem;font-weight:850;letter-spacing:.09em;text-transform:uppercase}.cost-hero h1{font-size:clamp(3.1rem,7vw,6.5rem);line-height:.93;letter-spacing:-.065em;margin:18px 0 24px}.cost-hero>p{max-width:780px;color:var(--muted);font-size:1.22rem;line-height:1.65}.cost-hero-actions{display:flex;gap:12px;margin-top:28px}.cost-hero-actions a{padding:14px 20px;border-radius:999px;background:var(--blue);color:#fff;text-decoration:none;font-weight:850}.cost-hero-actions a+a{background:#fff;color:var(--ink);border:1px solid var(--line)}.cost-principles{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--line);border-radius:24px;overflow:hidden;background:#fff;margin-bottom:34px}.cost-principles article{padding:24px}.cost-principles article+article{border-left:1px solid var(--line)}.cost-principles span{color:var(--blue);font-weight:900}.cost-principles strong{display:block;margin:10px 0;font-size:1.1rem}.cost-principles p{margin:0;color:var(--muted);line-height:1.5}.cost-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}.cost-hub-card{position:relative;overflow:hidden;display:grid;grid-template-columns:200px 1fr;min-height:300px;border:1px solid var(--line);border-radius:28px;background:#fff;text-decoration:none;box-shadow:0 18px 45px rgba(7,27,59,.07);transition:.2s ease}.cost-hub-card:hover{transform:translateY(-4px);box-shadow:0 24px 60px rgba(7,27,59,.13)}.cost-hub-card img{width:100%;height:100%;object-fit:cover}.cost-hub-card>div{padding:30px}.cost-hub-card h2{font-size:1.45rem;line-height:1.12;margin:12px 0}.cost-hub-card p{color:var(--muted);line-height:1.58;font-size:.92rem}.cost-hub-card strong{color:var(--blue)}.cost-hub-number{position:absolute;top:14px;left:14px;width:38px;height:38px;border-radius:50%;display:grid;place-items:center;background:#fff;color:var(--blue);font-weight:900;box-shadow:0 6px 18px rgba(7,27,59,.18)}.cost-final{margin-top:44px;padding:42px;border-radius:30px;background:linear-gradient(135deg,#071b3b,#123568);color:#fff;display:flex;align-items:end;justify-content:space-between;gap:30px}.cost-final span{color:var(--mint);font-weight:850;text-transform:uppercase;font-size:.78rem;letter-spacing:.08em}.cost-final h2{font-size:clamp(2rem,4vw,3.8rem);line-height:1;margin:12px 0}.cost-final p{color:#dbe7fb;line-height:1.7;max-width:760px}.cost-final>a{flex:0 0 auto;padding:15px 20px;border-radius:999px;background:#fff;color:var(--ink);text-decoration:none;font-weight:900}.cost-hub footer{max-width:1180px;margin:0 auto;padding:28px 0 50px;display:flex;gap:22px;border-top:1px solid var(--line)}.cost-hub footer a{text-decoration:none;color:var(--muted);font-weight:750}
@media(max-width:980px){.cost-header{margin:10px 14px}.cost-header nav{display:none}.cost-hub main,.cost-hub footer{margin-inline:18px}.cost-grid{grid-template-columns:1fr}.cost-hub-card{grid-template-columns:220px 1fr}.buyer-factor-grid,.buyer-step-grid{grid-template-columns:1fr}.buyer-psychology,.buyer-checklist{grid-template-columns:1fr}.cost-principles{grid-template-columns:1fr}.cost-principles article+article{border-left:0;border-top:1px solid var(--line)}}
@media(max-width:640px){.cost-header{gap:10px}.cost-brand span,.cost-demo{display:none}.cost-header button{margin-left:auto}.cost-hub main{padding-top:34px}.cost-hero{padding-top:24px}.cost-hero h1{font-size:3.2rem}.cost-hero-actions{display:grid}.cost-hub-card{grid-template-columns:1fr}.cost-hub-card img{height:200px}.cost-final{display:block;padding:28px}.cost-final>a{display:inline-flex;margin-top:18px}.buyer-psychology,.buyer-checklist{padding:24px}.buyer-breadcrumb{margin-top:8px}}